Journal
Long-form playbooks from real projects — the tactics, the numbers, and what I'd do differently.
Every founder is told to 'use AI.' Few are told where. Here are the specific, unglamorous automations that save real hours for small teams, and how to roll them out without breaking anything.
An award-worthy interface that nobody converts on is a failure with good lighting. This is how I design for conversion — the heuristics, the flows, and the metrics I watch.
Most SEO advice is written for blogs and big budgets. Here's the playbook I actually use to rank competitive B2B and local keywords — on-page, off-page, and the content strategy that ties it together.